Rhone Apparel - Lunchpails and Lipstick

Rhone Apparel

I’m excited to share RHONE APPAREL with all of you today. Rhone is the latest in men’s fitness activewear. Trust me, the men in your life will love this line. Rhone designs specifically for MEN. Rhone’s pieces are also made from soft, lightweight technical fabrics. Silver—known for its antimicrobial properties (anti odor fabrics)—is incorporated into the thread. Then there are thoughtful details like wide, comfortable waistbands, and a combination of open and zippered pockets. Rhone in the past year has grabbed the attention of men everywhere. Including the US Army Rangers. You know if it works for them than it’s the best on the market. I’m so excited for Rhone Apparel to make their mark in the men’s activewear world. They are clearly taking over! LunchPails is offering our readers a 20% off discount code when you purchase Rhone. Use code ‘Lunchpails’ to get 20% off your Rhone order. Make sure and see the new items from Spring.

the Wall Street Journal said this – It’s this dilemma that prompted Mr. McClure, 34, his friend and avid athlete Nate Checketts, 31, and two other zealously sporty pals (they’re less public since they still have day jobs) to cook up Rhone Apparel, a line of men’s activewear that launched quietly last winter. Sales of Rhone’s nine basic pieces—two pants, two shorts and five tops—have already outperformed projections; and the company’s funding has now reached $1.2 million, which will help it roughly double its offerings over the next year.

“We couldn’t find the quality we were looking for or a customer experience that was about championing masculinity,” continued Mr. McClure. In other words, Lululemon may offer quality and style, but the name still sounds like Strawberry Shortcake’s BFF. Still, Rhone, named for the European river and valley, took a page or two from that company’s playbook. Each piece has an inspirational quote printed inside, e.g., “Man is not made for defeat.” Style names come from masculine icons, like the Durden T-shirt after “Fight Club” character Tyler Durden.

Sequoia 1/4 zip top in 1st and 2nd picture

Torrent Pant
1. Flat-lock stitching avoids chafing; 2. Woven with antimicrobial fabric that cuts down on odors; 3. A mix of zippered and open pockets; 4. Wide soft waist bands for comfort. At right: Tyger Long Sleeve Tee, $68, and Mako Short, $62, rhoneapparel.com