Little JiJi
Little Jiji is three sisters helping to carry out a brother’s call to action. Their brother has spent years living in India and as they learned about the issue of abandoned girls and the repercussions of female inequality plaguing India, became passionate about finding a way to help. All being parents themselves, they felt a sense of urgency and excitement at the thought of being able to do something to make a difference in at least one girl’s life.
Based on geography alone, they are a pretty diverse group of siblings. Danielle lives in Arizona, Cody in Oregon, Kim in New York, and Jessica in Spain! Needless to say, their meetings may be a little unconventional (thank heavens for technology). They are so excited to not only be working together, but to be working on something they so strongly believe in.
WHAT DOES “LITTLE JIJI” MEAN?
jiji means “sister” in Hindi.
HOW DO YOU PRONOUNCE JIJI?
Jeejee, rhymes with Fiji.
A few statistics…
“Since the late 1970′s, 163 million female babies have been aborted by parents seeking sons.” The War Against Girls
According to unicef.org, 50 million girls and women are missing from India’s population due to gender discrimination.
– See more at: http://littlejiji.com/cause/#
How beautiful and sweet are these little girls!
You can shop their site with amazing finds and help out with this cause. We are LOVING these great items so much!
Make sure you head over to their site and check it out for tons more great stuff including the most darling Halloween pillows! And keep them as your daily read as they are always updating with new, fresh merchandise!
Instagram: @hellolittlejiji
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